Ultra Confidence. Unstoppable Game.

Nike - Sam Kerr Mercurial Superfly

Sam Kerr stands unchallenged as the world's deadliest striker. On the pitch, she thrives under the spotlight, channeling an ultra-confident energy that fans worldwide have come to recognize. Her explosive speed and sharp wit allow her to dismantle defenders, leaving them all in her dust.


Year

2026

Timeline

11 Weeks

Role

Art Direction + Design

Bottom of Sam's football boot with her signature in the center. Sand exploding behind and around the boot.

Creative Approach

Using sand as a visual metaphor, we leveraged CGI to contrast Sam's dual mentalities. Slow, shifting sands mirror her laid-back persona off the pitch, while explosive, high-velocity particles capture the raw energy of her goal-scoring performances on pitch.

When she steps on the pitch, no one can stop her.



Close up shot of the bottom of the boot flying in the air.
Heel graphic of SK showing through moving sand.
Image of Sam's football boot surrounding by exploding sand on the right.
Top down view of Sam's boot revealing the insole graphic. Become the player the world can't stop.
Heel lift off the sand into the sky ready to fly.
View of the boot's heel as it flies towards the goal.
Nike Football etched in a sand covered pitch.

Credits

Year

2026

VP Creative Director

Adriano Furtado

Creative Director

Ben McLaughlin

Art Director + Designer

Steven Oey

Narrative

Dudu Lessa Ribeiro Viola
Afnan Altimimi

Production

Carlye Meisburger

Copywriter

Ali Sala

Creative + CGI Partner

CLAN

Athlete Photography

Paola Kudacki

Athlete Post Production

INK Studio

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