Mad Ready

Nike - Precision On Point

The "Mad Ready" mindset comes from an obsession and all-consuming love for football. It is the result of an athlete's constant commitment to be better, faster, to play with more finesse & be more precise. Starring Man City athletes, Erling Haaland and Deyna Castellanos, the concept of precision was amplified with memorable imagery paired with surreal social moments.

Year

2023/2024

Timeline

12 Weeks

Role

Digital Designer

Tools

Figma, Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro, Keynote

The Asks

• To introduce the newest iteration of the Phantom GX, a well known Nike football boot which will now feature the Cyclone 360 Plate.

• Create a storyline and strategy for the release of Phantom "Vortex," a limited edition colorway that is only available for Phantom GX and Phantom Luna.

• Extend the storyline for the release of a different colorway which features all boot silos: Phantom GX, Phantom Luna, Tiempo, and Mercurial.

The Result

The concept of "Precision on Point" became the through-line between the Phantom "Vortex" and "Mad Ready Pack" global 360 marketing campaigns.

My Responsibilities

Lead digital design of over 40 unique deliverables across Nike's digital ecosystem. My contributions included digital design, graphic design, photo and video editing, digital cropping guidelines, layout design and hi-fidelity mockups.

This work can be found on nike.com, Nike App and on @nike and @nikefootball's Instagram, YouTube, Twitter/X and TikTok.