Unbreakable Legacy
Nike - Kylian Mbappé Mercurial Superfly
Beyond explosive pace, Mbappé leaves a permanent imprint on the culture every time he steps onto the pitch. Years of relentless refinement have transformed the impossible into pure instinct, carving out a golden blueprint for the future of the sport.
Year
2026
Timeline
10 Weeks
Role
Art Direction + Design
Legacies aren’t made. They’re forged.
My goal for this campaign was to tell a story of hard work and sacrifice. I opted to use real materials, real tools, and the raw heat of the gold-casting process to build the visual identity. This physical process became the core visual language and the storyboard for the product video.
My Responsibilities
Directed end-to-end creative execution, managing narrative strategy, visual design, post-production, and retail + digital rollouts.
Credits
Year
2026
VP Creative Director
Adriano Furtado
Creative Director
Ben McLaughlin
Art Director + Designer
Steven Oey
Narrative
Dudu Lessa Ribeiro Viola
Afnan Altimimi
Copywriter
Ali Sala
Production
Carlye Meisburger
Creative Partner
Studio Oefner
Visual Artist
Fabian Oefner
DP for Product
Austin Sabado
Athlete Photography
PETROS
Post Production
Campfire (Athlete)
INK Studio (Athlete)
Studio Oefner (Product)
