UX/UI DESIGN

REVINIA: Storefront Designs (2020)

Designed webpages and interactions for a new and emerging brand within the skincare industry. Responsible for the e-commerce storefront, I collaborated with art direction to align visual direction and partnered with engineering to fine-tune hover and scrolling animations.

Visual Design
Interaction Design
Navigation

PURIUM: Visual Redesign (2019)

A new visual design for Purium’s eCommerce store for their annual partners and members convention. Redesigned key pages with the goals of product discovery and ingredient education.

Visual Design
Art Direction
Iconography
Purium PDP Design
Purium Ingredients PDP Design

SLIDEBELTS: Homepage & PDP (2019)

Redesigned Slidebelt's homepage and product detail page to highlight their flagship product: The Survival Belt 2.0. I included custom iconography and focused on interactive sections where users could explore the features.

UI Design
Interaction Design
Iconography
Slidebelts Homepage Design
Slidebelts Survivial Belt PDP Design

THRIVE CAUSEMETICS: ADA Compliance (2020)

Provided a visual update to focus indicators and keyboard tabbing. Design considerations with WCAG 2.0 references: 1.3.1 Info and Relationships, 1.3.2 Meaningful Sequence, 2.4.1 Bypass Blocks, 2.4.3 Focus Order, & 2.4.7 Focus Visible.

Usability
Interaction Design
ADA Navigation
ADA Dropdown

LUMEE: Mobile Navigation (2020)

Redesigned the filtering and bottom navigation for LuMee's mobile web experience. Product imagery was used to highlight the case and camera opening, one of the key indicators in identifying a phone model.

User Flow
Mobile Navigation
Iconography
LuMee Filter Device
LuMee Filter Device Selected
LuMee Filter Collections
LuMee Product Bottom Nav
LuMee Device Type Bottom Nav
LuMee Collections Bottom Nav

BLACK HALO: About Us (2020)

Part of a website redesign, I designed the "About Us" page to tell the story of designer and founder, Laurel Berman's vision of LA fashion.

Visual Design
Web Design
Black Halo About Us
Black Halo About Us

LUMEE: Interactive Section (2019)

An interactive homepage section where users are able to use a slider to view before & after images.

Visual Design
Interaction Design
LuMee Before & After Section
LuMee Before & After Section

CASE STUDIES

Thrive Causemetics

Thrive Causemetics
Testing a new mobile shopping experience for increased conversion

Black Halo

Black Halo
Redesigning a LA fashion brand during a platform migration



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