DNA Reimagined
Alongside the start of the FIFA Women’s World Cup, Nike has launched their United Pack – a new colorway with four unique boots and new innovations appearing on the Phantom Luna and Tiempo 10. In collaboration with four global football stars, we reimagined Nike’s brand voice, narrative, and art direction through her definition of victory.
ROLE
Digital Designer
TOOLS USED
Figma, Adobe Photoshop, Adobe After Effects, Keynote
My contributions included graphic and digital design for @nike and @nikefootball social channels, Nike App experiences, enhanced product detail pages, landing pages, email, and a soccer footwear guide on nike.com.
Credits
AGENCY
Filter Digital
YEAR
2023
CATALYST PARTNERS
Grace Geyoro
Sophia Smith
Sam Kerr
Rose Lavelle
ART DIRECTION
David Oliva
NARRATIVE
Dudu Viola
Jared Christenson
DESIGN
John Akira Harrold
AGENCY PARTNERS
ILOVEDUST
Swanson Studio
STUDIO MANAGER
Amanda Kuhns
PRODUCTION
Lisa Zandi
Jessica Yrigoyen
DIGITAL PRODUCER
Nial Givens