The Imagination of Sport
When individual strengths combine, the result is transformative. Sport-inspired collections from Yoon Ahn of AMBUSH®, Jun Takahashi of UNDERCOVER, Chitose Abe of sacai, and Virgil Abloh's Off-White™ each celebrate the unique ways sport manifests. The designers equally express the inherent style of athletes and athletic apparel, and individually, each approaches the theme from different points on the sporting spectrum.
MY RESPONSIBILITIES
Digital Design
TOOLS USED
Figma, Adobe Photoshop, Adobe Premier Pro, Keynote
With the 2020 Tokyo Olympics postponed to 2021, I had the opportunity to partner with the Nike Tokyo Studio for their digital executions ranging from Nike.com landing pages, Nike App experiences, email, and marketing deliverables. The campaign involved staggered launches from multiple brand partners with tailored creative from the Nike Tokyo Studio.
